Why Use Coupons?

“Online coupon users have bigger households, are better educated, and are wealthier than the general population” according to the Coupons, Inc. Market Research Bureau


“More than one-half of US Internet users with household incomes of at least $100,000 reported using online coupons. By contrast, only 30% of users with incomes under $25,000 used coupons” according to eMarketer




Here are the percent of respondents from each of the different income levels who made use of web coupons
according to eMarketer
<$25K : 30%
$25K – $50K : 38%
$50K – $75K : 42%
$75K – $100K : 43%
$100K – $150K : 51%
$150K and over : 53%

Thanks Coupon Gal for the quotes!